Getting old sucks brand Package

Getting Old Sucks is a podcast that focuses on a humorous aspects of aging. For a class assignment, I was responsible for creating a brand package that included a cover art, waveform, avatar, and other graphics.

Mood Board

For this brand, I drew inspiration from neon bar signs as a nod to putting their late-night partying days behind them. To add to the humous aspect, I wanted to add pills to the logo to represent what they have gained with age, keeping the logo interesting and funny.

Sketch

My initial cover art featured a cocktail mixer pouring pills into a martini glass. While it was fun, it was too busy. I decided that simplifying the design would make it easier to read and more professional.

Final Package